• £120

• 31 designs

• 8 designers

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Logo Design Brief

We are a training and development company.So different from the millions of L & D companies out there. We only offer our work to the senior leaders/middle managers' level or training/development/HR professionals and start with the driving needs of the business. We do not run standard management and leadership programmes. Our starting point is: how can we cater for the differentiated needs of the individuals on our programmes when they have different personalities, skills, behaviours, experiences, organisational contexts, ambitions etc etc? So we do not pour into them tried and tested "content" because it makes no difference to them as they don't have the head space, time, skills or personally driven motivation to apply the "school book" learning.
We could - because we have done all that - but we know that is not what makes the difference.
(This next piece of content relates to our "Apex" brand only - which also need a new name and identity but may help with understanding our brand positioning)....
It is learning driven by them - what they learn, how they learn it and their own goals not some test or area of expertise set by the "expert".
What makes the difference is producing leaders who;
• know their purpose
• have faced their demons in terms of their weaknesses and also their strengths (in the UK we are rubbish at acknowledging what we do well so don't capitalise on it)
• have worked out for themselves all of this, plus how to find what they need in order to become the leaders they need/want to be and HOW to get it
• At every step we are challenging their "teacher/pupil" paradigm, and asking them to seek for answers within themselves and from their immediate colleagues. Only then should they start asking the experts - but only when they are able to evaluate the quality of what they might get back in answer, because they were able to articulate their ask.

We are experts in our fields and very smart; we are psychologists and are probably the most intelligent people you've met whilst being incredibly humane yet real in how we approach what we do. Everything we offer has been tried, tested, validated and referenced.
We have the skills and track-record to run client-driven leadership development that enables individuals to make a profound difference for themselves and therefore their organisation.
We need a new powerful, differentiated identity for our company that we are relaunching. UK-based but with international associates and also global aspirations, under this company are various sub-brands which will also need identities.
We have a history of providing these ground-breaking leadership programmes which remain our flagship and we will be relaunching (also need name and identity). Meanwhile we are also incorporating a number of other "products" (powerful training and development) that have all broken the mould.
Words that are associated with what we do are:
revelation; grounded; dynamic; ROI; igniter; positive; champions; distinctive; smart. Translating into: Inventor; ground breaking; exhilarating; paragon; expert; pioneer; exciting; revolutionary; hero; guru;

Target Market(s)

international corporates, SMEs and individuals needing to break the mould of how they develop their leaders and, indeed, how they think about leadership development

Industry/Entity Type

Leadership

Contact Information for Business Card

Bridget Biggar MAPP, FCIPD
CEO

Tel: +44 1628 771199
Tel: +44 7786 633083

Logo Text

The Realise Organisation ...... A Better Way ...... not sure. Or could just be Realise

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Logo styles of interest

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Font styles to use

Other font styles liked:

• Optima Calibri Ariel

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• originality - impact - wow - ignite - challenge
• and still able to sell to corporates
• A completely different approach to learning driven by the learner
• able to be instantly recognisable on pull-ups, documents, tweets etc etc
• PLEASE NOTE - THE WORD "REALISE" IS SPELLED WITH AN "S"

Nice to have

• an image we can use without words

Should not have

• lightbulbs

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Files