• A$320

• 13 designs

• 7 designers

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Label Design Brief

Re-design of Daintree Natural Spring Water Label, with an emphasis on the Asian export market and making the label more identifiably a product of Australia. Company colours to use are PMS 375 (Green), the main colour we use and PMS 072 (Blue), PMS 318 and PMS 523 are also used in the current label but they do not need to be on the new label if it doesn’t fit designer’s vision. The current product label is included in the brief and contains all the measurements and required information, as well as the label on our current bottle shape for reference. The wrap-around label cannot be changed, and it is required that designers work within the dimension parameters as provided.
Initially this redesign will be for the 600mL product only, however the successful designer will need to also adapt this design for 1.5L and 350mL product labels.
“Daintree” logo cannot change and is provided as a .eps within this brief, but please feel free to experiment with the rendering and positioning etc.
As this new label is targeted at an export market, it is important that the product is recognisably Australian.
Also included is a 3rd party logo to be included on the label, denoting that the product is made from 100% VISY recycled plastic as well as the Reverte ™ logo, an additive to the product that allows the bottle and cap to safely oxo-biodegrade after its useful life. These can be moved to the side of the label and it is not neccesary to have them on the front, however need to be easily identifiable. Also is incuded is the PlanetFriendly ® logo, a brand we put across our entire range of eco friendly products, and would need to appear on the label somewhere also.
Please also include the blurb on the current label somewhere on the new label, but get creative with how it appears.
Key words to remember for this brief are:

Australian
Cool
Clean
Bright
Refreshing
Eco-Friendly
Quality

Please contact me if you have any further questions regarding this project.

Target Market(s)

Singaporean, Malaysian and Chinese consumers interested in quality imported drinking waters.

Industry/Entity Type

Plastic

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Files

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