• US$99

• 121 designs

• 12 designers

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Business Card Design Brief

COMPANY BACKGROUND

STEM Career Services is a career coaching company that specializes in working with STEM (science, technology, engineering and math) graduates and postdocs who are looking to start a career outside of the academic or laboratory environment. We are expert mentors and professionals with invaluable experience in government consulting; management consulting; biotech, pharmaceuticals and medical device industries; Federal government and nonprofits. STEM Career Services offers career workshops, one-on-one coaching and small group coaching.

Our career counselors are not typical “career coaches” who run a business by telling clients how to find jobs in their desired career field. Instead, our mentors are full-time professionals employed in STEM careers who have chosen to join our mentoring panel because they want to share their expertise with people looking for career assistance. We followed the same career path as our clients, earned our BS, MS and PhDs in STEM fields and successfully found jobs outside of academia. Our goal is to share this experience with our clients and help them find the most rewarding, challenging and exciting careers.

More can be found at www.STEMCareerServices.com

CUSTOMER DEMOGRAPHICS

Target audience is 60% female, 40% male, ages 27-45, well educated (most have advanced degrees), science and engineering oriented, (kind of geeky), early in their careers (typically, I help them find their first job), unskilled at finding jobs.

I tend to work with for a short period of time 2-4 coaching sessions, so the pipeline of clients needs to constantly be refreshed.


BUSINESS CARD FEATURES

- Double sided
- 3.5" wide by 2.5" high (a little taller than standard size so that it "stands out")
- horizontal or vertical
- use colors that complement my logo (logo is attached)
- welcome the use of rounded edges or simple and smart deviations to a standard rectangle that will not require expensive printing costs (e.g. need to create a die for the card to be produced, or costly cutting)
- I want people to tell me they think this card is "cool" and that a conversation might start just over the card itself

Front of card should contain...
company name, logo, web address, email address and my name/title on front.

STEM Career Services

Josh Henkin, PhD
Founder and Career Counselor

www.STEMCareerServices.com
STEMCareerServices@gmail.com

Back of card should contain...
Icons for LinkedIn, Facebook and Twitter with corresponding addresses...

www.linkedin.com/company/stem-career-services
www.facebook.com/STEMCareerServices
twitter.com/stem_careers

Ideally, I'd like to have this awarded in 3-4 days. Best of luck to all the artists. I look forward to seeing your amazing designs.

Target Market(s)

Target audience is 60% female, 40% male, ages 27-45, well educated (most have advanced degrees), science and engineering oriented, (kind of geeky), early in their careers (typically, I help them find their first job), unskilled at finding jobs.

I tend to work with for a short period of time 2-4 coaching sessions, so the pipeline of clients needs to constantly be refreshed.

Industry/Entity Type

Laboratory

Contact Information for Business Card

BUSINESS CARD FEATURES

- Double sided
- 3.5" wide by 2.5" high (a little taller than standard size so that it "stands out")
- horizontal or vertical
- use colors that complement my logo (logo is attached)
- welcome the use of rounded edges or simple and smart deviations to a standard rectangle that will not require expensive printing costs (e.g. need to create a die for the card to be produced, or costly cutting)
- I want people to tell me they think this card is "cool" and that a conversation might start just over the card itself

Front of card should contain...
company name, logo, web address, email address and my name/title on front.

STEM Career Services

Josh Henkin, PhD
Founder and Career Counselor

www.STEMCareerServices.com
STEMCareerServices@gmail.com

Back of card should contain...
Icons for LinkedIn, Facebook and Twitter with corresponding addresses...

www.linkedin.com/company/stem-career-services
www.facebook.com/STEMCareerServices
twitter.com/stem_careers

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Nice to have

• - welcome the use of rounded edges or simple and smart deviations to a standard rectangle that will not require expensive printing costs (e.g. need to create a die for the card to be produced, or costly cutting)

Should not have

• Card background should not be completely dark. Some light space should be available to write notes or phone numbers with a pen or pencil.

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Files

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