• £305

• 64 designs

• 9 designers

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Wordpress Design Brief

Eco Fuel Plus Limited is a company and an online presence, which promotes and sells a branded fuel additive product named “Aderco”.

The existing website is at www.ecofuelplus.co.uk

The site consists of static but attractive pages, a contact form, and most importantly a shopping page which is driven externally using ecwid.com. Therefore e-commerce coding is NOT required as this task is performed by ecwid via a plugin.

The website is 4 years old and we intend to revamp the graphics and the image of the company and the website to give it a modern “Windows 10” look!

Less text and less cluttering, Cleaner and easier navigations, bigger and clearer fonts. Simple message to put across to visitors/potential customers. Be creative.

The site needs to be simplified - the detail can/should still be there... But it can be placed deeper down or hidden by the use of dropdowns, callouts, etc.

A couple of good example styles we like are

https://www.eyekiller.com/
http://www.6wunderkinder.com/en/#/welcome
https://www.haikudeck.com/

Some specific areas of attention.

homepage - This needs to really reflect the new look-and feel of the website. In addition the product we sell can be used in a number of applications - currently navigation to these different applications is through the moving banner. This needs to be changed. The major areas for access should be

Heating Oil
Vehicles
Marine
Generators

Technical requirements what we want:-
Wordpress (self hosted ) - currently Joomla based
Use of webfonts to improve typographic appearances
Ecwid integration using plugin
Facebook/Twitter integration
Responsive design (Mobile friendly)
Search Engine friendly and some SEO optimisation
Google Analytics / Bing webmaster tracking

Target Market(s)

Owners of Aga branded range cookers and similar - our product fixes a fuel problem specific to these devices.

Also bulk fuel users looking to save money on their fuel costs - product improves fuel efficiency and reduces maintenance.

Industry/Entity Type

E-Commerce

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Wordpress design
• Responsive design
• Simple "clean" look and feel
• Use of stock graphics
• a review of all current pages

Nice to have

• Social media integration - blog
• A forum to discuss the product and problems people experience with fuel

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Files

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