• £198

• 118 designs

• 31 designers

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Logo Design Brief

We need a logo design including a strap line for a new company based in London, England.

We provide affluent single consumers with the ability to meet in the finest restaurants and venues, attend exclusive events such as polo matches and gain VIP privileges at concerts and invitation only events.

The members will meet in groups ranging from 16 for an intimate gathering to 200 for a black tie ball.

We will be a membership organisation with the members having to apply to join and we want to communicate a look and feel that is chic, discreet, sexy, luxurious and exclusive, has an aspirational quality, with high recall value and most importantly high in perceived value.

The venues that we take our members to are some of the finest establishments in the world an their brands look and feel reflect this, we need a brand that fits in with this select group.

Some of these establishments/suppliers are;
http://www.hg2.com/
http://www.arbutusrestaurant.co.uk/
http://www.noburestaurants.com/
http://www.chinawhite.com/
http://www.flemings-mayfair.co.uk/
http://www.fortnumandmason.com/
http://www.key2luxury.com/
http://www.adamstreet.co.uk/

I LIKE THE FENDI LOGO AND THE LOOK AND FEEL OF THE OMEGA BRAND. THE SLEEK SEXY, EDGINESS THAT COMES AGROSS IN THE OMEGA JAMES BOND ADS WOULD BE IDEAL

Target Market(s)

Our Target market is aged 25 to 65, single and earns in excess of £75,000 per annum with investible assets of £50,000+

Affluent customers like to be made to feel special, superior, smarter more sophisticated etc and they like to be acknowledged for being smarter etc.

As a group, they are very well informed and are often influenced by brand along with the reputation of a product and its seller. Affluent customers want to be distinguished from the crowd: They only want to be seen at certain places, using only certain brands. Not just that, they want to be a step ahead of the crowd and look up to brands to identify the key trends for them and help them access/buy these products before anyone else.


They seek exclusivity: Exclusivity is a big hit with these customers and therefore ‘limited editions’ or ‘only for select audience’ are tactics that certain luxury brands use for their brand extensions. They want access to the most exclusive brands and finest quality and have a passionate desire for the best things in life. In fact snob consumers perceive price as an indicator of exclusivity, and avoid using popular brands. A separate store entrance, exclusive areas, different branding, very fine décor and ambience, differently dressed personnel servicing them can be used to provide this sense of exclusivity.

Industry/Entity Type

Events

Logo Text

Select Singles

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• We want to communicate a look and feel that is chic, discreet, sexy, luxurious and exclusive, has an aspirational quality, with high recall value and most importantly high in perceived value.
  
  Must look good online as our website will be our main selling platform, however it must also transfer well to business cards and Membership cards.
  
  I LIKE THE FENDI LOGO AND THE LOOK AND FEEL OF THE OMEGA BRAND. THE SLEEK SEXY, EDGINESS THAT COMES AGROSS IN THE OMEGA JAMES BOND ADS WOULD BE IDEAL
  
  I would also like colour palette and typography enclosed in the successful design.