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Need a kick-ass logo designer to create a new look for a FinTech Startup
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This customer received 131 logo designs from 36 designers. They chose this logo design from damakyjr as the winning design.
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US$330
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131 designs
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36 designers
Logo Design Brief
While most of the description below is pretty standard, let's be frank, the financial services industry is not normally very exciting. We can't change the industry overnight, but we want to use this logo to foster and help build a brand that reflects a more stylish and less rigid company that is capable and competent.
The logo is for a Financial Crime and Compliance Startup called SentryFi. We build software to help financial firms detect, manage, and report suspicious, illegal, or simply unusual activity. It's more than just catching the bad guys. It's about helping financial firms be smarter and more flexible with their technology to enable better service for customers while reducing operational risk.
We chose SentryFi because our software is a Sentry, an ever-present, watchful entity, with the Fi part representing a Financial focus and Fidelity for trust and loyalty.
Our preference is for strong iconography, but with a modern look (I know that's vague). We want to indicate that the organization appreciates the importance and sensitivity of its offering, but operates with a flexible mindset backed up by technical proficiency.
The logo should be capable of being appropriately resized for uses ranging from business cards to a smaller image used within an application/website.
Updates
Project Deadline Extended
Reason: Extended the deadline to have time to work through a few designs.
Added Thursday, March 5, 2015
Target Market(s)
Small to Medium Financial Institutions across the world
Industry/Entity Type
Financial
Logo Text
SentryFi
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Here's a way I've been thinking about this - If you were to look at a bank brochure or your online banking site and the firm wanted to convey that your information, transactions, and information were secure and well monitored - what icon / imagery would make you feel comfortable?
Should not have
- Please don't make the logo look like it came out of a generic logo generator.