Updates

Project Deadline Extended
Added Monday, March 04, 2013

I will work on the copy and provide it ASAP. Certainly to any shortlisted designers. In the meantime, any text will do.

Added Monday, March 04, 2013

                                       

I will add the text for the brochure  soon. Hopefully within 24 hours but quite possibly sooner.

Also, please forget about skate boarding etc as this is just for a bike show. So, for this project, just concentrate on the helmet being for cyclists.

The short time limit is because the show starts on March 20th and I have to have the flyers proofed, printed and delivered to Taipei by then!

Added Tuesday, March 05, 2013

Here is the text for the flyer: It's 159 words:

 

Morpher is an incredibly innovative new helmet which folds flat for easy portability! (Current helmets are awkward to carry and research shows this is why 91% of urban bike scheme users don't use one.)

Morpher looks stunning & is made to a superb standard by Strategic Sports, the world's largest helmet manufacturer.
It's made in specialist EPS, Nylon & PC layers.

Patented worldwide, Morpher surpasses all relevant safety standards and its components are recyclable.
Morpher folds & unfolds quickly and simply so it's perfect for cyclists who want to carry a helmet more easily.

It's comfortable, convenient & safe!

Morpher is aimed at all urban cyclists. Eventually it will be marketed to all cyclists as well as other users of sports safety helmets (skiers, skaters, snow boarders, hockey players, horse riders etc)

Morpher has won major innovation awards in the UK and Europe.

Morpher’s flat profile will allow innovative selling methods such as at vending machines placed by major bicycle hire points.

Added Tuesday, March 05, 2013

Here is the Logo from Strategic Sports, which should also appear on the flyer, as they are the manufacturers


Added Wednesday, March 06, 2013

The contact email address is info@morpherhelmet.com and the website is www.morpherhelmet.com

Thanks
Added Wednesday, March 06, 2013

Please note that there are a couple of minor changes to the copy as well as some other changes that I wish to make.

If you've already submitted a design then please DON'T resubmit it with the changes. That would be unnecessary work and we can address these small changes later if you win.

Please ensure that a small, raised "TM" is used every time Morpher is mentioned...

Also, please don't use the "Morpher... we'll get you there" strap line as I've gone off it.

Here is the new amended text:

 

Morpher is an incredibly innovative new helmet which folds flat for easy portability! (Current helmets are awkward to carry and research shows this is why 91% of urban bike scheme users don't use one.)

Morpher looks stunning & is made to a superb standard by Strategic Sports, the world's largest OEM helmet manufacturer.
It's made in specialist EPS, Nylon & PC layers.

Patented worldwide, Morpher surpasses all relevant safety standards and its components are recyclable.
Morpher folds & unfolds quickly and simply so it's perfect for cyclists who want to carry a helmet more easily.

It's comfortable, convenient & safe!

Morpher is aimed at all cyclists. Eventually it will be marketed to other users of sports safety helmets such as skiers, skaters, snow boarders, hockey players, horse riders etc.

Morpher has won major innovation awards in the UK and Europe.

Morpher’s flat profile will allow innovative selling methods such as at vending machines placed by major bicycle hire points.

Added Thursday, March 07, 2013