Apparel Decorator specializing in specialty printing techniques requires Logo Design

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This customer received 75 logo designs from 18 designers. They chose this logo design from mack as the winning design.
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Logo Design Brief
New online apparel decoration company Rockwear Industries requires a Logo for web and print. We would like the Rockwear portion of the logo to be able to be used both together with, and independently of the word industries. Would like to see 3 colors or less in the design. Our main decorating techniques will be screen printing, embroidery, rhinestone & bling designs. We are trying to focus more on specialty printing techniques such as foil prints, puff printing, glow in the dark printing and mixed media prints (where multiple techniques are combined on one garment). Going more for cool and artistic than corporate style. We like edgy design elements for example...skulls, barbed wire, studs, ink splash etc...not necessarily looking for one of these elements in the design but just to give you an idea of the types of things we like.
Updates
Project Deadline Extended Reason: Would like to give more people a chance to get in on the competition. 5 days may have been too short of a time frame. Added Sunday, March 1, 2015
Target Market(s)
People or organizations who are looking for a screen print company who can offer them specialty prints that won't be found on your average shirts. Our prints hopefully will make their designs stand out from the crowd. Also we would like to attract clients who are wanting us to print them shirts for fund raising purposes and therefore will be wanting hip and exciting printed garments to help them have a successful fund raiser.
Industry/Entity Type
Printing
Logo Text
Rockwear Industries
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Lettermark Logo
Acronym or letter based logo (text only)



Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Logo must be able to be used for a variety of printing techniques including screen printing and paper. It also must be usable to convert to logo embroidery on garments, and incorporate rhinestones into the design or convert part of the design to rhinestones. We want to be able to use our logo to showcase the different techniques we can provide for a customer.
Nice to have
- an emblem and some text that could be used together and independent of each other. something that would look good as a single color as well. (i.e. white print of black shirts)