Please design a bold yet creative new "Folder Design" for our new school!
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This customer received 23 graphic designs from 6 designers. They chose this graphic design from ProGravix as the winning design.
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Graphic Design Brief
We need a bold folder design to attract new students/families between the ages of 10-14 and to attract new teachers to our school. Our school, KIPP DC Northeast Academy, is one year old and located in Washington, DC. We are looking for a creative design that represents community, our logo/mascot and our commitment to and through college.
Target Market(s)
The target market for this folder is for young parents aged 20-25 and for recent college graduates, aged 22-30.
Industry/Entity Type
School
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- - Be formatted to the "DoublePocket" indesign file. - http://gotprint.net/g/showStaticPage.do?page=download_templates-pres.html- Be a presentation folder, 9x12, with two pockets and a right pocket slit.- Be a bold color, consider navy blue for the background (white for contrast writing?)- Have our KIPP DC logo present somewhere on the front page.- Have our mascot highlighted somewhere.- Use our KIPP fonts, attached in file section.- Contact information on the inside left pocket should be there:KIPP DC Northeast AcademyT: 202-398-5477W: www.kippdc.orgA: 1375 Mount Olivet Road, NEWashington, DC 20002
Nice to have
- - Word art would be nice to have, like at this link: http://www.hello-rio.com/wp-content/uploads/2013/03/bookmark.jpg.- A "name box" on the front page could be nice to have. - "Founded in 2014" could be nice to have.- A creative
Should not have
- - It should not be busy.