• US$160

• 33 designs

• 13 designers

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Logo Design Brief

This is our first time requesting a logo design. Please feel free to ask any questions!

About The racing Team
1- How would you describe your services and/or products?
We provide advertising space on our car, social media, merchandise for sponsors. We build rally cars for clients (hopefully soon).

2- What are the long term goals of your company?
To compete in national rally championships, build cars for other race teams, (racing is more of a front for demonstrating our ability to build decent cars, but it can also help pull in income from sponsors)

3- Why do you want a new logo?
be more professional. more marketable. to get our names out. we want to stand out from the crowd and be remembered.

4- Who are your main competitors?
other rally teams. http://fy-racing.com/ , http://www.brakim.com/

5- What’s the age range of your target customer base?
teens to thirties

LOGO Project-related questions
6- How do you prefer your logo to be worded or written out?
Apogee Motorsport (maybe ALSO put “AMS” in small print)
7- Do you have a tag line? If so, would you like it stated along side your logo?
EST. 2014
8- Do you have any color preferences, or existing brand colors?
Black and Red and white. it also need to work with just one color
9- What adjectives should best describe your logo?
Retro, Clean, Vintage, Modern
10- What feeling or message do you want your logo to convey to those who view it?
relation to speed and racing.
11 - anything you do not want?
no 3D designs, no checker flags, no flames
13- Where will you logo be used?
on the website, car, t shirt, business card, and various other promotion packages

14- Where will your logo primarily be used?
If the primary usage is for the web, typically horizontal logos work best.
Primarily on the web

15What logos appeal to you and why?
Another question they can also with links and visual examples.
Retro logos (FY racing is a good example of our aim)
Vintage logo

Target Market(s)

Race Fans, age from Teens to Thirties

Industry/Entity Type

Advertising

Logo Text

Apogee Motorsport EST. 2014

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Should not have

• no 3D designs, no checker flags, no flames

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Files