I have a Masters' degree in Graphic Design from the London College of Communication, which is affiliated to the University of the Arts London. Before ...more I have a Masters' degree in Graphic Design from the London College of Communication, which is affiliated to the University of the Arts London. Before joining UAL, I graduated from Srishti School of Art, Design and Technology, Bangalore, India in December 2006. I have worked for about three years before I left to study my Masters. I worked at Ray + Keshavan | The Brand Union for two years and then freelanced for nearly a year with an organization called `Mapunity' which dealt with the development of Urban Transport Information Systems in India. During my stay in London, I also worked as a freelance designer at Transport Design Consultancy, London, UK. I am very interested in information design, editorial design and corporate identity. I believe that a simple and clean design strategy makes for a  successful identity. I approach all my projects with this  principle. I also believe design is a problem solving process. hide