Souzou is a japanese word that means both creation and imagination. It refers to the creative proces where new ideas are born in the mind of the creat ...more Souzou is a japanese word that means both creation and imagination. It refers to the creative proces where new ideas are born in the mind of the creator, then shaped and materialised into the outside world. A creation / design process is ideally a dialog between the designer, the brand in the making and its public/ target-group. It is about understanding the audience, the market and ambition the organisation has. Both the designer and the organisation must be aware which position it wants to claim in the mind of the audience: how the brand wants to be seen and experienced. With 15+ experience in Brand Development I help you in this process. hide