With both an MBA and a Masters in brand management and marketing communications in hand, I have a passion for working alongside companies to help them ...more With both an MBA and a Masters in brand management and marketing communications in hand, I have a passion for working alongside companies to help them create and integrate their core competencies into effective marketing materials. My education combines with my experience in print media,social media, direct mail,and graphic design to give me a unique perspective on any integrated marketing communications strategy. After all... "MARKETING IS AS MUCH OF AN ART, AS IT IS A SCIENCE." Whether it's a direct mail postcard, or a market segmentation analysis, both artistic and scientific elements are present. That's precisely why I find marketing and brand management so fascinating! It takes a bit of artistic talent to conduct demographic research, and a bit of scientific strategy to design a brand identity - and it takes a unique individual to do both effectively. Fortunately for me, I'm pretty good at using both sides of my brain, although it is something I continually work at. As a result, one can easily see both artistic and scientific elements reflected in my work. hide