METAMORPHOSE FLOOR CATALOGUE for SPC FLOOR

This is what a business in Poland was looking for in their catalogue design

PROJECT BRIEF – METAMORPHOSE CATALOG DESIGN
1. Project Overview
Project Title: METAMORPHOSE Catalog Design
Objective: To create a visually engaging and emotionally connected product catalog that reflects the unique personality The catalog must combine emotional storytelling with practical product presentation.
2. Brand Concept
METAMORPHOSE is a modern, playful, and colorful brand offering high-quality vinyl flooring. The brand is built 3. Collection Overview
METAMORPHOSE 5.0
- Hero: Parrot
- Sense: Sight
- Color: Fresh green (#95BF7C)
- Mood: Accessible, youthful, colorful
METAMORPHOSE 6.0
- Hero: Dolphin
- Sense: Hearing
- Color: Aqua blue (#69B0E6)
- Mood: Calm, precise, fluid
METAMORPHOSE 7.0
- Hero: Galapagos Tortoise
- Sense: Touch
- Color: Ruby red (#E3344F)
- Mood: Solid, premium, safe
4. Design Objectives
- Integrate hero animals clearly and consistently into each collection section
- U… Read more