Consumer as media "El consumidor es el medio"

This is what a business in Colombia was looking for in their book cover design

I'm writing a book about word of mouth and the consumer as the media "the book is in Spanish" so you have to use "El consumidor es el medio" the subtitle is and 30 examples that proves it "Y 30 ejemplos que lo acompañan"

Book is about the power of consumer nowadays , the book will combine the era of social media but also the power of one to one word of mouth meaning w/o being connected to an electronic platform

Consumer is the media is a book about the power that now the consumer has in this double way interaction between the brands and the consumer, between the services and the people between the social media and the traditional media.

Consumer is on control and it is because "consumer is the media"

About book principles
I love simple books white background, simplicity around the fonts and the images (simple is better)






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