Facebook Ad design for newly launched mobile app

This is what a business in Canada was looking for in their banner ad design

We need a compelling and effective Facebook Ad design for a new mobile app we are launching. We have a current design, and are looking for improvements that drive down our cost per install (by increasing installs/impression).

A copy of the current ad is attached. What we are planning to replace is the large image area. We are also open to updates to the messaging above/below the image. We will run the new ads without the video link (just the newly designed image). We may want to incorporate some of the ideas from here:
http://www.jonloomer.com/2013/07/09/facebook-mobile-install-ads/

Here is a link to the video Demo:
https://www.youtube.com/watch?v=YUsDO_-gun0

The ad delivered should conform to Facebook image spec for mobile app install ads:
https://www.facebook.com/business/ads-guide/app-installs/mobile-app/?toggle0=Photo

You can also use any of these photos if desired in the creative (we have license for them):
https://www… Read more